Celebrity Korean Entertainment

So Ji Sub Tops Rising Star Brand Reputation Rankings as RESCENE Climbs to No. 2

Showbiz Reporter Staff

Wed, Aug 5, 2026 at 3:20 PM UTC 2 min read

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So Ji Sub Tops Rising Star Brand Reputation Rankings as RESCENE Climbs to No. 2

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Top story: So Ji Sub Tops Rising Star Brand Reputation Rankings as RESCENE Climbs to No. 2. So Ji Sub leads the latest Rising Star Brand Reputation Rankings as RESCENE and Yoon Kyung Ho secure top spots. See the full Top...

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So Ji Sub tops the July 2026 Rising Star Brand Reputation Rankings, followed by RESCENE in second place and Yoon Kyung Ho in third, based on the latest Korean Business Research Institute data.

South Korean actor So Ji Sub claimed the No. 1 spot in the latest Rising Star Brand Reputation Rankings after topping the Korean Business Research Institute's monthly analysis covering June 30 through July 30.
The rankings were compiled using big data that measured media coverage, consumer participation, interaction, and community awareness to evaluate the brand reputation of rising stars across the Korean entertainment industry.

So Ji Sub Takes the Top Spot

So Ji Sub finished first with a brand reputation index of 8,082,171, securing the highest score of the month.
Girl group RESCENE followed closely in second place with 7,859,736, recording an impressive 84.52% increase compared to the previous month.
Actor Yoon Kyung Ho ranked third with 3,953,877, while Park Ji Hoon placed fourth with 2,999,994. CORTIS completed the top five with a brand reputation index of 2,905,823.
The latest results reflect growing public interest across actors, singers, and idol groups as audience engagement continues to shape brand value in Korea's entertainment industry.

RESCENE Records the Biggest Monthly Jump

Among this month's standout performers, RESCENE posted the most notable growth after increasing its brand reputation score by 84.52% from the previous ranking period.
The group's sharp rise highlights its growing visibility through media exposure, fan participation, and online engagement.
Meanwhile, established stars and emerging entertainers continued to compete for positions in the monthly rankings, showcasing the industry's rapidly changing landscape.